A modern, professional website for a growing climate consulting firm.

Client: Impossible Labs

A modern, professional website for a growing climate consulting firm.

Impossible Labs functioned for about a year with only a cover page for a website, with an email mailing list subscribe button and little else.

When it came time to add a little more information to the site, the resourceful co-founders started building a new site themselves in Squarespace.

They quickly got stuck, and that’s when they turned to us.

We worked together to understand what they wanted their website to be able to do for their business and for their clients, especially stepping into their shoes and understanding what clients wanted to find out from their website.

We then collaborated with Impossible Labs’s designer to upgrade the look & feel of the Impossible Labs brand, while we determined the best flow and navigation for the various pieces of content.

We then worked with the team to finalize the content and implement the site in Squarespace so the team would have control to keep adding more content as they continued to grow and experiment in their business.


Scope of work:
+ Messaging strategy
+ Site organization
+ Squarespace customization
+ Collaborative creative direction

+ Design strategy — The Determined
+ Art direction — Purin Phanichphant

“Climate action needs better messaging, products, and services, and The Determined is here to help. Impossible Labs has worked with The Determined for the past two years, and we have found them instrumental in helping us effectively communicate our message of climate opportunism to customers and strategic partners.”

— Matthew Eshed, Co-Founder and Director of Impossible Labs