Communicating Our Climate Crisis — an Interview with Jim Giles

MessagingSeason 2
Written By Sarah Harrison

In this 17 minute episode, we interview journalist Jim Giles, who is on a mission to spread some much-needed hopeful news about our climate crisis.

We discuss recent shifts in the language the media uses to discuss climate change (or better, our climate crisis) in an effort to be scientifically accurate while also capturing readers’ attention and inspiring action. We also chat with Jim about his work to fill in some of the gaps in climate media coverage right now.

“A lot of the most hopeful stories are locked up in engineering companies, in labs, in warehouses, and often times I feel like these groups don’t even realize what stories they’re sitting on. They’re doing amazing world-changing work, and of course they’re engineers, they’re not storytellers, they’re just focused on the engineering.” says Jim.

Sarah Harrison

I HELP EARLY-STAGE STARTUPS & ENTREPRENEURS BUILD THEIR
ONLINE PRESENCE.

The early stages of your business aren’t the time to spin your wheels, polishing everything towards some goal of “perfection”. When you’re just starting out, everything’s a prototype, including your brand, your website, and your messaging.

I can help you put something out there that’s just professional enough so you can start getting valuable feedback, finding out what’s working, what’s not. Then I can help you respond, iterate, and shift, being agile and iterative as you improve your business bit by bit.

http://sarahharrison.co
Previous

Demo: How to prototype your messaging & marketing, and test it before you’ve built it.
Next

Business-to-business is still humans-to-humans (B2B=H2H)